Smoking e-cigarettes has greatly spiked in popularity in the past few years and it is negatively impacting the youth in United States of America. One of the most popular companies taking advantage of this is JUUL. JUUL has deceived smokers into believing that e-cigarettes are a safe alternative to quitting and also has deceived non-smokers, especially teenagers into believing that e-cigarettes are safe to use. The same time that users of this product are believing this information, they are also not being properly warned about the true dangers of nicotine addiction and related diseases. They must be held accountable.
The Personal Injury Attorneys at Chhabra & Gibbs, P.A. are here to help concerned parents protect their children’s health and well-being by taking legal action against e-cigarette companies such as JUUL that are mimicking the Tobacco companies playbook on how to deceptively advertise e-cigarettes/cigarettes to the youth.
JUUL Partners With Big Tobacco
Just recently Altria Group, Inc., one of the world’s largest producers and marketers of tobacco, cigarettes and related products and its Subsidiary, Phillip Morris, recently acquired a 35 percent ownership ($12.8 billion) in JUUL which values the company at $38 billion dollars. Juul represents 75 percent of the e-cigarette market. This all-cash deal drew a lot of criticism for JUUL, because it originally positioned itself as an enemy of Big Tobacco. Juul was originally part of a parent company, PAX, but split from them in 2017. Part of this deal with Altria and Phillip Morris allows JUUL to gain top-shelf space so the e-cigarette pods can be displayed alongside Marlboro cigarettes.
Recently a class-action lawsuit on behalf of a 15 year old teen addicted to Juul e-cigarettes has been filed in Florida. The suit identified seven causes on why JUUL harmed its consumers:
What Chemicals Are In JUUL
The liquid inside JUUL cartridges contains glycerol, propylene glycol, flavoring, benzoic acid, and 40 milligrams of nicotine. Medical professionals are very concerned because JUUL delivers higher concentrations of nicotine than other vaping devices. According to recent studies, The liquid being 5% nicotine by volume, which is more than twice the concentration of nicotine in similar devices like the Blu vape cartridge (2.4% nicotine), greatly increases the risk of addiction. Some studies show that nicotine is about as addictive as cocaine and even more addictive than alcohol and anti-anxiety drugs.
Not only is the nicotine highly addictive, but it is toxic to fetuses, and impairs brain and lung development in youth. It also interacts with any cancer cells potentially present in the body making cancer worse. Nicotine stimulates the nervous system and cardiovascular system, leading to heart disease. Youth using nicotine have more asthma as well. There is also recent evidence linking vaping with chronic pulmonary obstructive disease and other permanent damage. Unlike other companies, JUUL uses nicotine salts that more closely resemble nicotine found in tobacco leaves. This allows nicotine more readily absorbed into the bloodstream and vapor less harsh so that it is easier to inhale more nicotine for longer periods. The pods that are used with the device contain a greater amount of benzoic acid, which causes coughs, sore throats, abdominal pain, nausea, and vomiting when exposure is constant.
The FDA started notifying the public in April 2019 that some people, “especially youth and young adults” are reporting seizures following vape device use. Seizures or convulsions are known potential side effects of nicotine poisoning and have been reported in medical journals, but in association with the accidental swallowing of nicotine vape liquids, such as when toddlers get hold of a vape pod.
According to the FDA, the 35 reports it has received of vape device-related seizures have occurred after vaping. The agency says that’s enough to warrant, noting that the reports may not represent all the cases that occur.
An estimated 4.8 million teenagers used e-cigarettes last year, and a lot of this is due to advertising that targets our youth which contributes to the popularity of vaping in young people. The National Institute on Drug Abuse also reported that in 2018 17.6 percent of 8th graders, 32.3 percent of 10th graders, and 37.3 percent of 12th graders reported vaping in the past year. Some teens are also ignorant about what is in an e-cigarette with 25.7 percent of 12th graders saying that they think they are just vaping flavoring, according to the NIDA.
JUUL devices are available in a variety of colors and can be covered in custom skins that feature school colors, mascots, artwork, and even cartoons and logos. JUUL and other vaping companies sell the pods in a variety of fruit, candy, and other sweet flavors that appeal to young kids and teens. JUUL exploited social media marketing such as Facebook, Instagram and Twitter and target their ads towards teens. They also paid social media influencers, who had large youth followers, to promote the JUUL prodcut. Even as JUUL advertising has slightly changed, there has not been adults in the advertising.
CONTACT US TODAY IF YOU HAVE A CASE INVOLVING MISCARRIAGE, FETAL INJURY, TEEN ADDICTION, OR OTHER HARMFUL SIDE EFFECTS (Nicotine Poisoning, Seizures, Tremors, Respiratory Failure, Dizziness, Chest Pain, Decreased Heart Rate, Decreased Blood Pressure) INVOLVING JUUL. YOU MAY QUALIFY FOR COMPENSATION.